IF YOU DO HAVE A STORY…

If you have a unique story about your startup that makes your business different, then here are some of the hooks that work best when approaching the media:

1. The launch of a new product or service - why is it unique?
2. Using compelling research or data, preferably in the form of a well-designed infographic/graphs to support your messages
3. Your company's response to a current relevant news event – add your voice by saying something new and contributing to the debate/discussion
4. News of a high profile partnership (of business media interest)
5. Invite media to visit your business or try your product or service. Try to hook this into a bigger story so that the journalist has a news hook e.g. ‘To celebrate National Bike Week, we’d like to invite you to cycle our state-of-the-art new electric bike to work for one week.’

TUESDAY TIPS ON COMMUNICATION

In case you missed our first or second communication tip, you can find them here: Tip #1 Who Do You Want To Reach? and Tip #2 What Do You Want To Say?

SHARING IS CARING

We hope you will find these tips useful. If you do, please share them with other businesses.

ABOUT TIPS FOR START UPS

This tip is a part of our series: 'Want To Grow A Thriving Business? 30 Incredibly Useful Financial, Communications and Legal Tips For Start Ups' brought to you by our great partners in collaboration with our own team: Carr Communications contributed a series of 10 Tuesday Tips on Communication, Gore&Grimes contributed a series of 10 Thursday Legal Tidings, And our own Cooney Carey team contributed a series of 10 tips called Wednesday Financial Wisdom.

ANY QUESTIONS?

We are always happy to help. Please post your comment below or call our friendly team on (01) 677 9000.